Marketing Pendulum

The Marketing Pendulum

The illusion of a marketing pendulum swinging to extremes is the unfortunate and dangerous outcome of those within our own camp (marketers) who would have us believe that marketing should be ever-evolving. The outcome is that we marketers have begun to lose our way, distracted by “trends in vogue” which we’re made to believe we must embrace.

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Java – What Does the Future Hold?

It’s easy to stand on the sidelines and watch events unfold. But remember, while we’ve seen many other technology giants fall in the past 20 years, we’ve also seen some remarkable turn-arounds. We all know that Apple was on 30 days away from extinction at one point. I’m not ready to count Java out yet.

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