Furthermore, chances are your HubSpot IMU Certification has expired. Which means you have to take the exam over again.

The Marketing Pendulum
The illusion of a marketing pendulum swinging to extremes is the unfortunate and dangerous outcome of those within our own camp (marketers) who would have us believe that marketing should be ever-evolving. The outcome is that we marketers have begun to lose our way, distracted by “trends in vogue” which we’re made to believe we must embrace.

How to Pass the Google Analytics Exam
Here’s some advice on how to receive a passing grade on the Google Analytics Individual Qualification exam.

How To Fail The Google Analytics Exam
…as I sat outside the walls of the great Google tower, stewing in my chameleon juices, it became clear to me that there is another path. As in; “How about actually learning how to use Google Analytics, then take the exam.”

Java – What Does the Future Hold?
It’s easy to stand on the sidelines and watch events unfold. But remember, while we’ve seen many other technology giants fall in the past 20 years, we’ve also seen some remarkable turn-arounds. We all know that Apple was on 30 days away from extinction at one point. I’m not ready to count Java out yet.
Sliderocket for Job Seekers
However the addition of Sliderocket presentations as part of my interview strategy has paid off in the form of second and third interviews more than once. Here’s how I use Sliderocket to let potential employers know I’m not your average Joe.

Confessions of an Aspiring Social Media Superhero
This is a revolution — and with any revolution comes mess and mistakes and confusion and chaos. You just gotta get in, pick up the flag and run up the hill with it. You will fall, but that’s part of it; just get back up and keep going. We’re all learning together here.
Smarterer – Friend or Foe
Are we really moving toward hiring practices which screen candidates based on online tests?

Recruiting Firms and Social Media
Remember, you are part of a community and that is a privilege in this space. The social media community will quickly and ruthlessly turn its back on any member who is not credible and trusted. And credible and trusted take time to establish here.

Degas and the Nude – Boston MFA
Through Degas we see what we really want to see. The truly human things. The things we’re not suppose to ask to see or speak about because they are either too intimate or too vulgar.
About This Blog
The primary goal of this blog is to open a dialogue about Social Media and Inbound Marketing.
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