I am seeking a full-time opportunity in the Boston area within the discipline of social media marketing, business development, account management, and/or corporate communications.
Below is a directory of my online presence followed by a list of tools I use to connect with the online community.
Note: I have received my Google Analytics and HubSpot Inbound Marketing Certifications.
Since: September 4, 2010
Post frequency: Once per week
Focus: All things social media
Since: September 2010
Tweet: Multiple times per day
Focus: Social media, tea, literature, cooking
Linked In: Joe Kyle
Since: January 2008
Post: Weekly with community/groups
Focus: Career, work history, networking
Google+: Joseph Kyle
Since: October 2011
Focus: Social Media, web analytics
Facebook: Joe Kyle
Since: March 2012
Focus: Marketing Consultant
YouTube: Joe Kyle Boston
Since: October 2011
Focus: Social Media, Hire Joe Kyle
Tools I use:
Apple iPhone, Google Adsense, Google Analytics, Google Reader, HTML, Illustrator, Photoshop, TweetDeck, WordPress.org.
Business Development, Marketing, and Sales
For some people, there is no clear distinction between business development, marketing, and sales. Rather, these distinct disciplines are referred to (and called upon) interchangeably. I prefer to side-step the debate, and focus on the correct discipline where needed, aware that often a situation does indeed call for a mixed approach.
Business Development (BD)
My understanding of business development is grounded in the concept that BD is about relationships, customer needs, and easing business “pain” through solutions. BD is not about products and services, it is about people. My experience in BD has helped me to understand that relationship-building comes first. Trust, credibility, and faith, must be present before true business discussions can commence.
The “homework” of BD requires due diligence in identification of market opportunities, gathering information on potential customers and competitors, lead generation, and business model adaptations. It also involves a careful understanding and appreciation of client-facing protocols, identifying client needs, “running the numbers” where possible, and having a handle on information management.
Marketing is about products and services. I have an understanding of the need for building brand awareness of products and services through consistency of brand messaging across all marketing communications and collateral. My marketing expertise is built on:
- Social Media
- Brand Imaging
- Trade Shows
- Public Relations
- Market Research
- Strategic Marketing
What comes as second nature to me – a strong understanding of graphic design software – has served me well in my career. I have over ten years experience in graphic design and production for both online and offline environments. I have recently upgraded to Adobe CS4.