Resume

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SUMMARY:
Certified Salesforce.com administrator with a background in marketing, business development, and sales. Exemplary interpersonal, leadership, and project management skills.

PROFESSIONAL EXPERIENCE:
Sales Analyst, Junior Salesforce.com Administrator,
2014 – Present
MarketOne International: Responsible for developing qualified marketing lead opportunities and sales appointments for MarketOne’s U.S. client base. Clients include: Oracle, Honeywell/Intermec, Kronos, Constant Contact, Brother Mobile Printing, and Hewlett-Packard. Salesforce.com Junior Administrator reporting to Senior Salesforce Admin.

  • Qualify prospect list and set appointments for field sales
  • Support inside sales and business development representatives in developing territory plans
  • Conduct primary research through interviews with C-level decision-makers
  • Provide Salesforce.com administrator support for MarketOne clients via MarketOne Senior IT team members

Marketing and Social Media Strategy Consultant, 2010 – 2013
Independent social media consultant: Increased brand awareness and market share for clients through:

  • Development and implementation of online marketing strategies
  • Launch and tactical maintenance of Twitter, LinkedIn, Facebook, and Google+ accounts
  • Incorporation of blog roadmap, key words, landing pages, calls-to-action, A/B testing
  • Google Analytics implementation and ongoing analysis-based next-steps strategies
  • Google Analytics and HubSpot certified

Marketing and Business Development Specialist, 2006 – 2010
Infoscitex Corporation: Responsible for new customer acquisition, sales and marketing support, and driving new business through brand awareness and relationship-building.

  • 75% Increase in collaborative partnerships through cold calls and relationship outreach
  • 20% Increase in proposal win rate through targeted research and addressing customer needs
  • Supported all aspects of sales through marketing collateral creation and proposal writing
  • Traveled on behalf of Infoscitex approximately 40% of the time
  • Infoscitex was acquired by DCS Corporation of Virginia in 2012

Sales and Marketing Associate, 2005 – 2006
Spryance, Inc: Supported all sales and marketing efforts through:

  • Support for CEO, VP of Sales/Marketing, and Director of Client Services
  • Management of all logistics and planning for company presence at national trade shows
  • Production of all marketing and sales collateral for field-based sales team
  • Spryance, Inc. was acquired by Heartland Health of Missouri in 2007

EDUCATION:
Bentley College, Elkin B. McCallum Graduate School of Business, Waltham, MA
Master of Business Administration, marketing concentration – May 2004

  • Member of Graduate Marketing Association and Bentley Literary Society
  • Courses included Leadership, Strategic Marketing, Marketing Promotions and Communication, Managing Effective Work Teams, Global Strategy, and Business Processes

Northeastern University, Boston, MA
Bachelor of Liberal Studies, minor concentrations in marketing and graphic design – June 1996

  • Graduated with honors

CERTIFICATIONS:

  • Salesforce.com Admin 201 – August 2016
  • Google Analytics Individual Qualification – May 2012
  • HubSpot Inbound Marketing University – October 2011

PROFESSIONAL DEVELOPMENT:

Shipley Associates

  • Capturing Federal Business
  • Writing Federal Proposals

Mastering Business Development, Inc.

  • Mastering Business Development


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